NAPA Know How
When you sponsor one of the most popular racers in modern NASCAR, you have a built in fan base ready to eat up any content you release. So before each big race, we'd create themed posters and send them to Chase's biggest fans.
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TV
NAPA Auto Parts is a well-known name in the world of cars. They provide the parts and let you put your own spin on fixing your car. But did you know they also have hundreds of thousands of NAPA AutoCare Centers all over the country? These centers can help you fix your car if you're short on time or don't have the necessary "know-how" to do it yourself.
Why? Because NAPA KNOW HOW isn't just for gearheads. NAPA believes that every driver deserves quality parts. That's why we launched a campaign to showcase the versatility of NAPA "Know How." See for yourself just how adaptable and accommodating NAPA can be.
Social Media
As one of the lead creatives on NAPA's social media accounts, it was my job to bring the kind of content wrench-turning garage dwellers loved to see to their feed. NASCAR racing, car culture, humor, holidays, fun and games. We brought the Know How right to you.
NAPA Racing Social Media
Bringing personality to the NAPA brand
Radio
It's important to push all creative mediums to the next level, even when it feels impossible to do so. When you have thirty seconds to convey a message, and you have to mention the product deal twice, you better figure out a quick, insightful, and on-brand joke to squeeze in as well.
QUALITY PARTS. HELPFUL PEOPLE. FUNNY RADIO. THAT'S NAPA KNOW HOW.